As one could have guessed from the latest figures that were released, the growth of Vevo is not stopping anytime soon. Last week saw the addition of a new channel, and one that could modify the way people experience the video platform for the better.

Named “The Next Wave presented by Schick Hydro”, the channel is basically a showcase for new talent. Unfortunately, not every kind of new artist could be featured there – only those who are signed to any of the three record companies that have partnered with YouTube (remember, Vevo is a joint venture comprising Google, Universal, Sony and investor Abu Dhabi Media Company) have a chance to be spotlighted .

The idea is clearly to give these artists that have already been signed a chance to become a new sensation to rival others like Lady Gaga (who is responsible for the bulk of visits Vevo has every month).

If anything, the inclusion of such a channel leaves the doors wide open to the addition of channels completely devoted to new artists. We’ll see – and maybe sooner than we all expect…