Facebook began rolling its “Listen With” button last week, and the response has been unanimous. It rocks.
In a nutshell, what this button does is to let you listen to music with as many as 50 different friends at the very same time. When this button is activated, friends can see a music note icon next to your name in chat. This means that you’re listening to a song, and by clicking on the button they can listen to it with you in real time. The button also opens a chat room for you and your friend, and posts a story to your news feed that goes along the lines of “Peter is listening to music with Stephen.”
It doesn’t take a genius to realize that this new service is dealing a tremendous blow to Turntable.fm. Up until now, that was the one service you had to use for synchronous listening with friends. Well, now that Facebook is playing in that ballpark Turntable.fm will have to think of something different to survive. Concentrating on its music discovery capabilities by fostering public listening rooms and sessions with celebrity DJs could be a good move.
But not that it could do a lot more now that its users have been entinced by a more widely-adopted service such as Facebook, really. It’s the one card left for it to play.