“How well would the Beatles’ music sell if it became available digitally?”
That was a recurrent question for years on end. But now that the Beatles are finally featured on the iTunes Store, the time for speculations has ended.
The results are quite impressive. The band sold 450,000 albums and 2,000,000 individual tracks on its first week on iTunes alone.
To give you an idea of how good these numbers are, Led Zeppelin sold just 300,000 songs on the week its music went digital.
Of course, The Beatles were the recipient of one of the fiercest marketing campaigns ever – remember, the iTunes homepage was taken over by them, and TV advertising ran during the American Music Awards and Sunday Night Football.
What everybody wonders, now, is whether or not these figures will entice other heavy-hitters like AC/DC to make the transition and go digital too. Will 2011 be a TNT year? Mmmhh…