Kanye West surely knows how to make headlines.

Sunday night saw him tweeting one his longest rants ever. Over the course of 86 tweets, he announced the creation of a company that will be named after his late mother, Donda. While Kanye didn’t exactly explain what the new venture will be about, he did offered the following gem in one of his final tweets of the night:

There’s nothing like aiming high, huh?

It’s easy to scoff at some of the notions Kanye tweeted (another update said that Donda will have 22 different divisions, and will create products and experiences that anybody could afford). At the same time, one can’t help being curious what one of the most successful hip-hop artists of the last couple of years can actually do with all his acumen.

I’m lending Kanye my ear until he announces exactly what on Earth Donda is all about.

And you? Will you let ‘im finish? Or has he stayed his welcome already?