The launch event for Google Instant

Google unveiled its new search technology two weeks ago. Named “Google Instant”, it lets you see results as you type. This means you don’t have to input a query and hit return any longer. The results materialize automatically at the bottom of the page as you are typing away.

And Google hit the nail on the head when they used Bob Dylan’s “Subterranean Homesick Blues” to show off this new technology. The ad (embedded below) was featured at the launch event for Google Instant. They couldn’t have found a better song had they tried.

Or could they? Nay-sayers (because people always oppose to changes) and pranksters immediately came up with their own musical protests and parodies. This is one of my favorites, set to Billy Joel’s number one hit “We Didn’t Start The Fire”.

Again – it is a fast paced tune, and it is as suitable as Dylan’s song was for the “official” ad. And in any case, “We Didn’t Start The Fire” must be one of the most parodied songs ever. Just look it up on YouTube and see what crops up – “We Didn’t Start The Star Wars”, “We Didn’t Start The Crisis”, “We Still Didn’t Start The Fire”…