I have the pleasure to share with you the insight of Marco from Filtersage, the startup I reviewed recently. As you probably remember, Filtersage is a system that lets you explore the connections between movies and music releases from all through history.

This is part 1 of the interview, about the startup itself.

And click here for Part 2 (“Music & You”).

PART I

THE STARTUP

Tell us a little about your startup. How was it conceived? What are its most distinctive features in your opinion?

The basic idea comes from a very simple observation. When we listen to a new album or watch a movie, we usually connect it to something that we have listened to or watched before. A new album reminds us of an old favorite because of the tune or the sound; or we connect a dvd to something we watched last year because of the story, a particular scene or even the atmosphere. This is what Filtersage is about: connecting new stuff to something we have loved in the past. And it is also about exploring the connections that other users are making, so it’s possible to discover more stuff that might interest us. Filtersage is about memory and knowledge, and this is why we think that the connections you can find here are very strong and highly interesting: because these connections are memory based and knowledge based. We like to say that this happens because there is no is algorithm working, Filtersage is totally ‘human based’. Continue reading →