Incubus Has Released Incubattle To Promote Its Newest Album, "If Not Now, When?"

You might like Incubus or not, but there’s no denying that the social media campaign that they have put together to promote their latest album (“If Not Now, When?”) has been nothing short of admirable.

First, they had an interactive live stream going. Then, they announced a partnership with video-sharing app Viddy. And then, they began interacting with fans on Formspring.

What was left to do after all that action?

The answer was entirely obvious… a beat’em-up a la Double Dragon or Renegade!

These are two names that will surely ring a bell if you’re over 30. They were two of the most popular arcade games of the ‘80s, and I recall endless summer vacations playing them with my older brother.

Well, Incubus has come with their very own variation on such titles to promote their latest album. It’s named Incubattle, and they have done a terrific job as far as I’m concerned.

The game lets you pick your favorite band member and fight your way over five different stages, fighting pirates that have stolen copies of the album (he!). You can play the game on your own, or with a friend. And in addition to the usual punch/jump/dash controls, each character can perform a special move when he has collected enough leaked copies of the album. Continue reading →