The Beastie Boys have chosen to release their newest song (“Make Some Noise”) online, well ahead of their next album (which is yet to be named). That’s nothing new. However, what makes this prerelease special is the service the boys have gone for.
You see, they are not sharing the song via MySpace or Facebook. They aren’t even sharing it on YouTube. Rather, the service they have chosen is no other than Tumblr.
That’s certainly big news for the microblogging platform – or is it? If you take a good look around, you will learn that the service is growing by a quarter billion impressions every week. It was only natural that some rock stars would begin taking to it to promote their art.
What do you think will happen next? Are more and more artists going to begin following suit? Or will they just stick to Facebook and MySpace for promoting ther music? Comment, people!