Just How Good Is Facebook's "Listen With" Button For Musicians?
You’re a musician, you’ve read about Facebook’s new “Listen With” button, and you’re wondering exactly how this new feature can help you spread your music. OK, bear with me…
As you know by now, the “Listen With” button lets your friends listen to the songs you’re playing while you’re online. Well, I want to call your attention to how friends interact with these songs.
Each time a friend clicks on the “Listen With” button, the chat room that’s opened for your friend to talk with you will also display a link back to the artist’s Facebook Page. So, checking out that artist’s profile becomes as easy as 1-2-3. No need to hunt for information all over the Internet.
From a marketing point of view, I don’t have to tell you how cool this is. If you’re the artist at the center of it all, the “Listen With” button can make people who’s never heard of you before head down to your profile, and go through your bio, your songs and your merchandise. They’ll even get to buy tickets for upcoming shows. Everything will be just one click away.
This is the first time since Facebook launched it’s music partnerships that the company does something which lets artists gain fans so easily. Seen in this light, Facebook’s alliance with Spotify was just the beginning of an unparalleled incursion in the music scene. Is 2012 going to be the year in which music goes truly social? With the evidence we have at hand, a case can certainly be made.
