How does technology and traditionalism have been getting on lately? Leaving aside Robert Murdoch’s ongoing battle with search engines so that print media will retain its inherent force and exclusivity, I think that the year was a good one in terms of bringing together ends that might always have been deemed as too opposite. Of course, it was the year of social media (“unfriend” was voted the word of the year by the Oxford University Press), and it was a year in which we saw Twitter crowned as the supplest way to spread news – the plane landing in the River Hudson, the elections in Iran…

And where does music stand in all this? Obviously, social media has modified the way people promote and market music. I just don’t think that CDs and physical music would become a thing of the past anytime soon (look here), but there is a clearly new portion of music consumers that grows exponentially, and that is already colossal (IE, young people taken as a whole). And now, a new development has taken place when it comes to the actual performing of music. Continue reading →