FuseTrade – Social Network For Artists

Posted on July 23, 2011 by Emilio Pérez Miguel

Name: FuseTrade
URL: http://www.fusetrade.com

When reviewing social networking sites on MusicKO, I usually focus on the ones which are centered on musicians, and that let them interact among themselves or with their fans (or both). These sites let musicians and their punters start building the kind of communication that is necessary for music to become an integral part of everybody’s lives. But something which is every bit as important in order to accomplish that is taking a good look at what the artistic scene around one is like. Which plays are being staged, which exhibitions are being held, which new galleries are opening… A lot of opportunities for further spreading one’s art lie there. Not to mention that visual artists are something every musician ends up working with when releasing an album. Finding those that are in one’s wavelength early can but be a wise move.

That’s exactly what this new social network is all about. It lets artists from all over the world connect with each other, share all that they are doing and promote their creative work collectively. News on events can be spread, and the site has a gallery for uploading original work to. And a forum for conducting organized discussions regarding art and events is likewise featured.

Membership to FuseTrade costs nothing, and registration is quick and painless. And if you already have a Facebook, Twitter, Google or Yahoo! account then you can use that to log in instead, and skip registration altogether.

We Love Your Songs – A New Social Network For Bands And Fans

Posted on May 23, 2011 by Emilio Pérez Miguel

Name: We Love Your Songs
URL: http://www.weloveyoursongs.com

We Love Your Songs is one of these community sites for new musicians that I have reviewed before, and that I will keep on reviewing until the end. I mean, such resources are terrific – young performers get a chance to nurture their talent, and fans get a chance to become familiarized with the ones who might as well become tomorrow’s stars today, when they were mostly unknown numbers. Plus, those who support a band locally get a chance to show their allegiance online more than easily

As in any other social site, users (IE bands and punters) have to sign up for their own accounts to interact among themselves. Once accounts have been created, it is very easy to upload media, and interact one-to-one both by commenting on what’s being shared.

And in order to elicit the best from bands (and to encourage fans to become even more involved) lots of different competitions are held on the site. Continue reading →

How To Use Social Media To Become Famous

Posted on April 11, 2011 by Emilio Pérez Miguel

If used correctly, social media can break you into the music industry not only faster but also far more notoriously. Rebecca Black is the latest example of Internet stardom, and when you know the full facts and how much money it actually took her to get the video for “Friday” together ($ 4000 – her mother paid for it) then the one conclusion to be reached is that just anybody can do it.

And Rebecca Black is also a perfectly illustrative example if only because she has fallen prey to the derision that always besets such artists, with her “hit” quickly becoming the most-hated song on the Internet (it has almost 2 million “dislikes”, as opposed to 250,000 “likes”)

So, how could these pitfalls be avoided? How can a social presence be established and nurtured in the healthiest way of all?

I think that a basic analysis would let us agree on the following points:

1) Make sure you are picking the right social site.

Should you go for MySpace or Facebook in order to begin promoting your art? Up until now, MySpace used to be the social site of choice for musicians. Yet, the network has recently withstood one blow after the other – its userbase has been dwindling (owing in no small part to the proliferation of platforms like Bandcamp and ReverbNation), and key staff has been rotating to the point it’s downright difficult to keep track of all comings and goings. The coup d’ grace came last week, as owner Rupert Murdoch announced that he was putting the site for sale (and for a pittance of its real value at that).

When pressed to make a choice, Internet artists like Lady Gaga have always gone for Facebook. Just compare Gaga’s 1.5 million friends on MySpace to the more than 31 million “likes” she has on Facebook. And Gaga actually makes extensive use of her Twitter account, just like Justin Bieber does. Doing cross over content is an integral part of the game, and micro-sharing platforms like Twitter are always used in tandem with social networking sites to truly connect with audiences.

2) Know how to market your music intelligently.

Upload tracks for your fans to listen at no cost. If you are an unknown, not many would be willing to pay for the privilege of listening to your songs. By letting them listen to what you do for free, you will be giving people the impression that all you really want to do is spread your message, regardless of monetary considerations. And that’s all the encouragement many would need to try your music out. Continue reading →