This is the third and final part of the interview with Rex Benson from Rex Benson Music Group. It deals with songwriting. Remember to read Part 1 (about his company) and Part 2 (entitled “Music & You”).

PART III

SONGWRITING

What goes into writing a song which is set to become a standard? Is that something natural, something you have to chase actively, or a little of both?

To me, Songwriting is a lot like Real Estate…The overall potential value of a song is determined by How great the Idea/title/concept is…In Real Estate they say ‘Location, Location, Location’…In other words you don’t build a dreamhouse in an undesirable setting…Same with a song…Start with a great setting and then you have at least a CHANCE to write a strong and memorable piece…

As to becoming a standard…that depends on so many factors including the audience’s response to the song…whether Radio plays it…the impact of the artist or artists who record it…Many other factors too… Continue reading →